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Will Allred 13 min

These Personlization Mistakes Are Tanking Your Replies

Personalization is a buzzword that a lot of sellers like to talk about. But the fact is, most salespeople do personalization totally wrong. Whether that's using 'personlization at scale' or making non-relevant observations about the individual you're prospecting, personalizing for the sake of checking the box isn't going to improve your reply rates. In this episode, we look at some of the most common personalization mistakes and how to fix them.


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