Will Allred
12 min
Account-Based-Prospecting Into The Enterprise
When you're selling into an enterprise account, there are multiple individuals that make up the buying committee. To be successful in selling into the enterprise there are a few things you need to master. The first is understanding and identifying the members of that buying committee. The second part is knowing how to personlize your outreach to various individuals on that committee. In this episode, we talk about how to map out the buying committee at your target organization and how to personalize based on their role.
