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Breaking Down Email Frameworks vs. Templates

Breaking Down Email Frameworks vs. Templates

Chelsea Castle 2 min

What if you could learn how to send cold emails so good they could not be ignored?

Luckily, we help you do just that.

We’ve learned what resonates (and why) by mining data from millions of emails.

We’ve created, tested, and refined dozens of email frameworks. And now, the best of them are yours. Take ‘em, make them your own, and create unignorable emails that get replies and results.

Frameworks vs. Templates

It’s important to emphasize we’re giving you frameworks, not templates.

Sales is not for everyone. It’s challenging. It’s agonizing at times. And the only thing that makes it harder is the lack of guidance in the field.

The traditional idea of “email templates” adds to this problem. Templates may be easier to scale across an organization or enable you to start as an SDR. But it discourages critical thinking.

What are you learning if you’re simply working off templates and copying and pasting as you go? How are you improving?

Is this the best experience for your buyer? How do you stand out?

Templates are rigid, making it difficult to flex and adapt the context for why you’re reaching out. And they thwart writing relevant, personalized emails that resonate with your reader.

Behind every traditional template is a framework. Think of every email as being made up of building blocks or Legos. The more you understand each Lego piece that comprises the framework and how they work together, the better your email will be and the better you will become with each send. This means more replies more often.

With content analysis (that’s where Lavender comes in to help), frameworks unlock an understanding of what drives replies. They help you personalize, learn, and improve.

Embrace them and learn from them.

How to Use These Frameworks

Each framework is built for designated use cases. This helps identify where they’ll be the most effective for you. We include examples for each framework, but these are not meant to be copied and pasted. They contain light personalization so that the framework bones are clear. Use these as the key elements of your email and build upon them.

Your emails should contain more personalization than the examples to ensure they resonate. Focus on the frameworks’ underlying structure and instructions.

In short, take the framework and make it your own. Then, plug it into Lavender and see how it scores. Our email coach will identify what needs to fixed and how to edit your email to optimize for a 90+ score. Emails that score 90 or above have double the chance of getting a reply.

Not using Lavender yet? Try it out for free.

Chelsea Castle 2 min

Breaking Down Email Frameworks vs. Templates

Email frameworks and templates are not treated equally. Here's how to think about frameworks and how to use them.

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