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1: The Mouse Trap

1: The Mouse Trap

Chelsea Castle 2 min

Use case: First touch, DM, Follow-up

How to use it:

The Mouse Trap contains two steps. And it’s a one or two-sentence email.

  1. Observation
  2. Question

An “observation” is the context for why you’re showing up in their inbox. The question should be value-prop driven, meaning the value you add. It focuses on a challenge and implies your product or service has the solution.

The question should be binary (meaning it can be answered with a yes or no), and it doesn’t explicitly state what you do. The question is phrased so it implies what you do.


Will, looks like you’re hiring reps.

Would it be helpful to get a more granular look at how they’re ramping up on email?

Why it works:

The mouse trap drives an impulsive reply based on curiosity. It’s a priority check. If what you’re mentioning is a priority for your prospect, you’re likely to get a quick response.

It’s a helpful framework to use when you have high-intent signals or are in demand capture mode.

How to Use An Email Framework

Tailor each framework to its designated use cases for optimal effectiveness. Examples are provided for reference, but avoid copying them directly. They include light personalization to clarify the framework’s structure. Use the framework as the foundation for your email and add your relevant personalization.

Ensure your emails go beyond the provided examples by incorporating more personalization to resonate with the recipient. Focus on the underlying structure and instructions of the frameworks.

Make the framework your own, then test it with Lavender’s email grader. Our email coach will pinpoint areas that require improvement and provide guidance to optimize your email for a score of 90+. Achieving this score doubles your chances of receiving a reply.

Chelsea Castle 2 min

1: The Mouse Trap

Use this framework to drive curiosity in a first-touch, DM, or follow-up email.

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