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2: The Mouse Trap + Context

2: The Mouse Trap + Context

Chelsea Castle 1 min

Use case:

First touch, DM, Follow-up

How to use it:

  1. Observation
  2. Question
  3. Context

This is the same as The Mouse Trap, but also includes context for what you do. You want to hit on an implied solution to the challenge. You’re providing a little more background information for why you’re reaching out.


Will, looks like you’re hiring reps.

Would it be helpful to get a more granular look at how they’re ramping on email? Our in-inbox email coach, Lavender, helps teams ramp faster.

Why it works:

You’re taking The Mouse Trap and adding how you can help your reader if the suggested problem is present. This added detail can bring them closer to understanding the purpose of your question.

It’s still short and direct, which is why it also works as a direct message (DM) or as a bump (a follow-up email).

How to Use An Email Framework

Tailor each framework to its designated use cases for optimal effectiveness. Examples are provided for reference, but avoid copying them directly. They include light personalization to clarify the framework’s structure. Use the framework as the foundation for your email and add your relevant personalization.

Ensure your emails go beyond the provided examples by incorporating more personalization to resonate with the recipient. Focus on the underlying structure and instructions of the frameworks.

Make the framework your own, then test it with Lavender’s email grader. Our email coach will pinpoint areas that require improvement and provide guidance to optimize your email for a score of 90+. Achieving this score doubles your chances of receiving a reply.

Chelsea Castle 1 min

2: The Mouse Trap + Context

Focus on how to help your reader with this framework, designed for first-touch, DMs, or follow-up emails.

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