Use case: First touch

How to use it:

1. Make an observation: One sentence that shows you know your reader. Use your personalization research.
2. Share a problem or insight: One relevant sentence that implies a pain point or value prop. It should be related to your observation.
3. Build credibility: Speak to the challenge you’re solving and how you’ve helped solve this for other customers.
4. Share a solution: Explain what you did to solve this problem in one sentence.
5. Call-to-conversation (CTC): End with a question or interest-based CTA (call to action). Your primary goal is to start a conversation.

Example:

George,

I saw you’re hiring SDRs. I imagine you’re thinking about how they’ll ramp.

Usually, our customers focus on cold calls. But their email results lag.

We’re helping reps at Sendoso ramp faster. They continue to improve each quarter with our in-inbox coach.

Worth a chat?

Will

Why this works:

The first part of the email creates logic and clarity for why you’re reaching out. Making an informed conclusion from an observation shows you understand the situation they may be in. This builds credibility.

The second half gives the email purpose. It establishes the context and illustrates to the reader that you know them.

And lastly, think of your prospecting as growing a plant. In order to grow, a plant needs nurturing and the right conditions. Similarly, with your first touch, you’re planting a seed and beginning to build rapport.

So don’t pitch your product at this point. Your aim is to get a reply, not book a meeting (yet). Booking a meeting and closing a deal will come after you get a positive reply. So focus there first!

We call this one Vanilla Ice Cream because it’s foundational. Like a delicious sundae may have a vanilla ice cream base, this framework is the base for your fantastic emails.

How to Use An Email Framework

Tailor each framework to its designated use cases for optimal effectiveness. Examples are provided for reference, but avoid copying them directly. They include light personalization to clarify the framework’s structure. Use the framework as the foundation for your email and add your relevant personalization.

Ensure your emails go beyond the provided examples by incorporating more personalization to resonate with the recipient. Focus on the underlying structure and instructions of the frameworks.

Make the framework your own, then test it with Lavender’s email grader. Our email coach will pinpoint areas that require improvement and provide guidance to optimize your email for a score of 90+. Achieving this score doubles your chances of receiving a reply.