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5: Thoughtful Bump

5: Thoughtful Bump

Chelsea Castle 1 min

Use case:

Follow up

How to use it:

Context + Bump

This email should be one to three sentences. First, ask if your reader had thoughts on your previous message. Explain you’re curious because of the original reason you reached out. End with a simple question.


Hey George,

Given that you’re growing the sales team, I thought this would be worth discussing.

Did you have any feedback on my note?


Why it works:

With this framework, you’re still seeking to start a conversation. You’re being thoughtful by providing context for why you are reaching out. You’re showing you’ve considered their time and value their attention by asking a casual question in this “bump” format.

Genuine curiosity can both hook the reader and ensure you’re being human in your approach.

How to Use An Email Framework

Tailor each framework to its designated use cases for optimal effectiveness. Examples are provided for reference, but avoid copying them directly. They include light personalization to clarify the framework’s structure. Use the framework as the foundation for your email and add your relevant personalization.

Ensure your emails go beyond the provided examples by incorporating more personalization to resonate with the recipient. Focus on the underlying structure and instructions of the frameworks.

Make the framework your own, then test it with Lavender’s email grader. Our email coach will pinpoint areas that require improvement and provide guidance to optimize your email for a score of 90+. Achieving this score doubles your chances of receiving a reply.

Chelsea Castle 1 min

5: Thoughtful Bump

'Thoughts?' — don't send that. Here's a framework for sending a thoughtful follow-up or 'bump' email.

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