Use case: Conversation starter

How to use it:

1. Observation
2. Interest-based CTC (call-to-conversation)

Example:

Looks like you’re hiring reps, Will.

Sales leaders with growing teams usually lean on templates to coach email writing.

Does that sound similar to what you’re doing at Lavender?

Why it works:

All first-touch emails seek to start a conversation. But this is a simple and brief way to do that.

How to Use An Email Framework

Tailor each framework to its designated use cases for optimal effectiveness. Examples are provided for reference, but avoid copying them directly. They include light personalization to clarify the framework’s structure. Use the framework as the foundation for your email and add your relevant personalization.

Ensure your emails go beyond the provided examples by incorporating more personalization to resonate with the recipient. Focus on the underlying structure and instructions of the frameworks.

Make the framework your own, then test it with Lavender’s email grader. Our email coach will pinpoint areas that require improvement and provide guidance to optimize your email for a score of 90+. Achieving this score doubles your chances of receiving a reply.