Chelsea Castle
4 min
B2B Marketing Emails SUCK! (Here's How to Fix Them)
In this video, I'm going to show you how to fix B2B marketing emails that suck. If your email campaigns are not performing well, your demand gen efforts will be in vain. In this video, I'm going to share with you a step-by-step guide on how to fix common B2B marketing email issues. From testing your email content to creating a powerful call to action, I'll show you how to create effective email campaigns that will help your business grow! Lavender's senior director of content and brand, Chelsea Castle, shares why most B2B email campaigns fall flat. Whether it's an event follow-up, nurture campaign, or newsletter here are the problems Chelsea sees all too often!
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