Chelsea Castle
3 min
WHY it’s Better to Write Emails Like a 10-Year Old
Buzzwords: a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context. Writing complex, meaningless, and hard to understand language in your sales emails in hurting you in more ways than one: - They’re hard to scan making your prospect less likely to read your email - They’re a symptom of pitching, not the point of a cold email - They try to sound smart instead of clear making prospects roll their eyes Focus on writing at - 5th grade level when selling. As a rule of thumb the less syllables the easier a word is to read!
