Victoria and Delilah welcome video legend, Melissa Gaglione to talk about video outbound, standing out from the noise, going from SDR to head of sales, and more.
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0:00
All right guys, let's huddle up.
0:04
On today's episode, we have the famous, the beautiful,
0:09
our dear friend Melissa Gaglione.
0:13
Woo!
0:14
The girl, our back, we are back together.
0:19
Quick background, we're gonna jump into it,
0:21
but if you don't know who Melissa is,
0:22
she is now the head of sales at Sens Park,
0:26
but she was formally a fellow SDR
0:30
with me reporting under Victoria at Live Person.
0:34
So we have come such a long way,
0:36
we are going to dive into her whole story,
0:39
but we're so excited to have you with us.
0:41
If you wanna take it away.
0:42
- This is definitely out of any podcast I've ever done.
0:45
Like this is so like warm and fuzzy in a weird way,
0:50
just 'cause one, just seeing how far we've all come.
0:54
- Obviously, Delilah and I started SDR on the very first day.
0:58
Like we were actual first day starters.
1:01
- I remember.
1:02
- Victoria was there to kind of help us through that.
1:04
So it's so crazy to see how my SDR and tech journey
1:09
started with you girls, and it's really cool
1:11
to see how much we've all grown,
1:13
and it's gonna be even cooler in like a few years,
1:16
and it's just, I'm just so proud of everyone.
1:19
So it's wild.
1:22
It is honestly so wild.
1:24
Melissa, I remember one time,
1:27
like when you were on the team
1:28
and you really wanted to be an AE at the time,
1:31
and we were already doing like the promotion paperwork
1:34
or whatever, and you did not wanna leave me at the time hanging.
1:38
You're like, I'm still gonna hit quota,
1:39
and I'm like, no, you're not.
1:40
It's the last week of the month.
1:42
You're sitting at zero.
1:43
Before I knew it, as we get to Friday,
1:46
and at the time the quota was like eight or something,
1:48
and you were at like nine.
1:50
Do you remember that?
1:51
- Yeah, I do.
1:53
And I think I was visiting home, I think,
1:55
at the time as well.
1:57
But there was a lot that needed to get done for me to get it
2:00
to like the AE transition, and I remember it took a lot of time.
2:03
That was a cool win.
2:05
That was a crazy week, and let it be known.
2:08
You could still hit quota, even if you're behind.
2:11
- That story does live on forever here.
2:14
I want you to know that on my one-to-ones,
2:16
I speak on that story often,
2:18
'cause with like the reps that are kind of a little bit
2:21
behind and we're towards the end of the month, I'm like, look,
2:23
I once worked with someone, she was at zero,
2:26
till the last week, and she got to like six plus,
2:30
or maybe her goal was eight at the time.
2:31
You're right, eight plus a year.
2:32
- You're right, yeah.
2:33
- And now that's like, everyone's like, you're right,
2:36
I got this, I got this, and it's you.
2:38
- But Melissa had already signed her paperwork to be in AE.
2:41
So she was like, still like, nope, I'm still gonna do this,
2:44
I'm still gonna hit my quota,
2:45
till the very, very end.
2:46
So it's just like one of my favorite things
2:48
that anytime we're promoting someone,
2:50
I tell them that story where I'm like, listen,
2:52
you're on this team till the very end,
2:54
until you step on the other side.
2:56
And so I think that sets the tone with like,
3:00
how your success has translated over the few years
3:03
because I feel like you've put your mind to things
3:06
and you just get shit done.
3:08
- You're a proud mom.
3:09
- Oh, yeah, she is.
3:10
It's so cute.
3:11
(laughing)
3:14
- Yeah, I remember that week so much
3:16
because I kept kind of checking in and being,
3:18
and kind of just saying out loud,
3:19
I was like, nope, we're gonna figure it out.
3:21
Just gonna hit, don't know how, just gonna hit.
3:23
Like, when I remember at the time
3:25
because I was visiting my dad,
3:28
and he had like the worst wifi in the world,
3:32
but it, for some reason, was better outside.
3:34
So I remember just sitting outside
3:36
and like just, I don't know, just working from there
3:39
that week, just to like make it work.
3:42
But yeah, it was definitely a very positive mindset
3:46
of like, yeah, I know the odds are against me,
3:48
but we're just gonna figure it out.
3:50
Just gonna hit, gotta hit.
3:53
- I love it.
3:54
So, Melissa, and for those who don't know,
3:55
we're using this morso as like a catch up
3:57
because there's so much that's gone down
4:00
since clearly we last spoke.
4:03
So maybe talk to people who you are,
4:05
what your background is,
4:06
and kind of where, where you are today.
4:09
- So, I joined live person in 2020,
4:14
which was not that long ago,
4:17
and it was my first tech sales role
4:20
before that I was selling event sales,
4:23
and like obviously events were disappearing.
4:26
So I had to jump ship.
4:28
And there was someone that I knew who was at live person,
4:32
that I, you know, was, went to college with,
4:35
and he gave me an interview,
4:37
and that's how I got into live person.
4:39
And on my very first day,
4:41
I meet this girl, Delilah,
4:43
who is so happy and nice,
4:45
and I was so scared to talk to her
4:49
because I had gone through experiences in my prior careers,
4:53
but the job, the sales job before that,
4:57
and news before that.
4:59
Like, it was just pretty toxic,
5:02
and just not like girlpowery.
5:04
So the fact that Delilah, my first day,
5:07
was so friendly, so excited to chat,
5:10
so ready to be a girls girl,
5:12
and I was so terrified to like open up that.
5:15
I was a lot though, I remember pinging her,
5:17
and being like, "Hi, do you want to be friends?"
5:20
And she's like, "You girl."
5:22
But it's always better to start with a buddy.
5:24
Yeah, exactly.
5:25
It is, it is.
5:27
And so Delilah knew Victoria,
5:30
and was like, "Look, she's part of the girls."
5:33
Like this is kind of building out
5:35
our little girl game sort of thing.
5:38
And it was pretty quickly into that,
5:42
after just a few months, we had a lot of changes,
5:45
and then Victoria became our team lead,
5:48
and then shot your way up so quickly,
5:51
did you, like, to director, right?
5:54
- I was team lead, then manager, senior director.
5:57
Yeah, so--
5:57
- Yes, and then you are literally running the SDR function.
6:01
And it was an interesting time too,
6:04
because COVID was like kind of,
6:07
and not that it was like ending,
6:08
it was just like this weird time of COVID,
6:11
but like sales was definitely changing,
6:13
like the outbound motion, having to be really strategic,
6:16
like that was definitely evolving.
6:19
And it wasn't just like throwing spaghetti at the walls,
6:21
like prior years before that.
6:24
So like, I feel like the three of us,
6:26
and a few others were really just trying to revamp,
6:30
like, what is outbound, and like, how do we outreach?
6:34
And we were testing literally everything,
6:36
like we were just trying whatever it was that worked.
6:38
Like Victoria came in with,
6:40
doing a lot of voice notes, doing a lot of voice notes,
6:42
and then Delilah, you were doing some voice notes,
6:45
and then I remember thinking to myself,
6:47
let me try sending a video, because I like video.
6:51
Turns out, Delilah also, fantastic on video.
6:56
Like Delilah is made for this, like, yes.
7:01
- Follow her personal TikTok.
7:02
- Yes, I like the pacing.
7:04
- Really?
7:05
Yes, exactly.
7:06
Like so many ports.
7:07
So it was nice that we were very much encouraging each other
7:10
with our, you know, sending videos, giving it a try.
7:13
Like, it's not weird, just do it, like, let's just go.
7:16
And it was cute, 'cause it was like this little blonde
7:19
for a net five.
7:20
- Yeah, yeah.
7:21
- Yeah.
7:22
- Yeah.
7:23
- I do have to say, like Melissa said,
7:24
we started on the same day,
7:26
and we had Victoria there, thank God, for like guidance,
7:30
because if you know, being an SDR is impossible in itself,
7:34
especially when you have no experience,
7:37
and me and Melissa, like, pretty much
7:39
didn't really have that much experience.
7:40
- That's not like, but there were times
7:42
where we were like crying through the pain,
7:46
like crashing and burning, we're like,
7:47
how are we going to do this?
7:49
We would shadow Victoria, and she would help us.
7:52
And then Melissa's like, screw it.
7:55
We gotta do, we gotta do something different.
7:57
We gotta do something big.
7:57
Like, I came from being a broadcaster,
8:00
like, I'm gonna make this video in blah blah,
8:01
and she made this like TV production,
8:04
and it looked stunning.
8:05
And she was booking these crazy meetings,
8:07
and I'm like, teach me.
8:09
So she taught me, and I'm like, just trying my best
8:11
to keep up, so that shout out was amazing,
8:14
'cause all I wanted to do was try to get it as good as yours.
8:18
- I will say, I think you guys did start the video trend.
8:21
Like, when I was an SDR, I never did a video.
8:24
So kudos to you guys.
8:25
Like, I probably would send like selfies of the product
8:27
that I'm reaching out to them with.
8:29
Like, once I was like,
8:31
- Yes, crazy.
8:32
- What's the Pierre?
8:34
What's the sparkling water?
8:36
- Perier. - Perier, I think.
8:38
- Yeah. - I never really like,
8:39
- Perier, yeah. - Yeah.
8:41
- Whatever.
8:41
Anyways, just sending like a selfie or whatever.
8:45
Hey, look, I'm drinking it.
8:46
They probably were like, what the fuck are you saying?
8:49
- Okay.
8:50
But you guys are like actually like editing an iMovie,
8:54
and like, you have this whole,
8:55
like, you have your camera, the ring light,
8:57
and all this whole setup.
8:58
So you guys like, jump started the video.
9:01
- We had video days.
9:03
- Yeah.
9:04
- The days that we would actually like look nice.
9:06
So we could record all of our videos
9:09
and just like get it done.
9:11
So we could do multiple prospects at once
9:13
because you didn't always have to do your makeup
9:16
every day as an SDR.
9:17
And I remember I was like, I just like, some days,
9:19
I just, I just,
9:20
- Moast days.
9:21
- I'm gonna work in a sweatshirt.
9:22
Like, I just, I just need to.
9:24
And I'm not, who am I gonna see that day?
9:27
And like, making video days,
9:29
so that way we could bust out our videos
9:31
and then send them out was definitely helpful.
9:33
But it was, yeah, it was definitely experimenting
9:36
with a buddy the whole time.
9:37
- Sure.
9:38
- And figuring out what it was working.
9:40
But also like, we had a lot of moments that were low,
9:43
that were tough for sure.
9:45
Some months are easier than others
9:47
or you know, some months are harder than others.
9:49
Like, it just can be tough to like stay so positive sometimes.
9:54
And I remember when Delilah and I started counting
9:59
the fuck yous.
10:00
(laughing)
10:03
- Yeah. - Where we didn't get on a call or like,
10:06
anytime we got denied,
10:07
we would literally count how many people told us to f off.
10:12
- The fuck?
10:13
- And we were getting closer and we would literally talk
10:15
like how many f used did you get today?
10:17
Like, oh my god.
10:18
- Yeah. - Three.
10:19
Like, oh my god, congratulations.
10:20
So close to that.
10:21
Yes, like getting there.
10:22
- Yeah. - Let those f you through.
10:24
- No, no, no.
10:25
- But then on the other hand,
10:26
we also had a doc labeled shit that works.
10:29
- Yeah.
10:30
- I remember that. - I actually like
10:31
and shit on and then shit that was working.
10:35
- Oh yeah.
10:36
- Balancing it out.
10:37
Oh my god, those were the days.
10:39
- That's why I feel like it's so important to have a buddy.
10:42
I expect, or like even like a small cohort
10:44
and not just starting on your own at a company.
10:46
Granted, it's a lot different
10:47
because people aren't hiring in masks.
10:49
So I like, even if you are hiring,
10:51
at least set someone that you're,
10:54
you know, if you're bringing one person on
10:55
with a buddy from the team so that they feel like
10:57
they could just like go to them.
10:58
Like you're go to and talk about shit that works essentially
11:02
and count the, count the fuck you's together essentially.
11:05
- Amen.
11:06
Amen.
11:07
- So you were an SDR then got promoted to AE at Live Person.
11:12
You honestly, I think you're the queen of videos.
11:15
When people say Melissa Gaglione, they think,
11:17
oh, the girl who does the videos.
11:19
- Yeah, I feel like I record so many videos.
11:22
But it was really great, especially in the beginning
11:26
to like really figure out and test like what works
11:28
and what doesn't and to have my leadership Victoria included
11:32
to be like, yes, do it because anyone could have just said,
11:36
no, like you're wasting time.
11:38
We don't have the data, like all that stuff
11:41
and I had that trust.
11:41
But then I went over to deal as a global payroll account
11:46
executive, which was special because Michael Ardomey
11:49
to post about looking for a specific type of AE
11:53
that was gonna be building out the sales motion
11:56
for this specific product.
11:58
And I really liked him.
11:59
I liked what he posted about.
12:01
Like I was looking for a leader that I felt
12:03
that I aligned with their values.
12:05
And like I immediately just clicked with him.
12:09
I had another offer on the table for another company.
12:12
Both of them, like we're giving me jobs at the same time.
12:15
It was like a very fast interview process,
12:17
but ultimately like I was like, Mike,
12:20
I just want to work for you.
12:21
And I'm so glad that I did because what had started off
12:26
was a product that I needed to first test out an SMB.
12:29
And it really wasn't an SMB product.
12:31
Like the way that global payroll works,
12:34
it just means that you have entities established
12:36
all over the world.
12:38
Odds of you having an entity established
12:40
in an international location means that you have
12:43
a lot of employees there.
12:44
Not many small businesses have a lot of employees
12:48
in multiple places.
12:49
So we tested it out.
12:51
It obviously was not SMB.
12:52
I had to go and prove that and do a lot of research
12:55
and go through that process.
12:56
And we started up skillet to mid market and enterprise,
12:59
which was exciting.
13:01
And then what started happening was that I was getting past
13:05
all the leads.
13:07
And it was not going to be best for the business
13:13
if it was just all being routed to me.
13:16
So how do we get the most amount of money as quickly
13:20
as possible while still selling the product?
13:24
So I pitched a way that we were doing it at live person,
13:28
which was what Shauna and Carlos were doing.
13:31
So I was like, I want to be the Shauna here.
13:35
And if you guys know this, like at live person there,
13:39
I'm not sure if that position is,
13:41
I don't know, you guys tell me if that's still a thing.
13:43
It was so, I thought it was helpful for sure.
13:47
And maybe it's not like a forever position either.
13:49
But the way that it worked was a specific AE
13:54
helping other AE sell a complicated product.
13:59
It wouldn't be like split.
14:00
It was like double quote a payout.
14:02
It was really working together sort of thing.
14:05
But it really helped ease the transition for new AE's
14:09
or any AE to start selling a newer, more complicated product.
14:14
So to do that at scale, I just started
14:16
making a bunch of videos.
14:18
So that way the reps could start sharing videos
14:21
to their prospects.
14:23
And then they can also learn and educate on like,
14:26
what is this feature?
14:27
What does this do?
14:28
Why is this important?
14:29
What is price they made up of?
14:31
And just started recording as many videos
14:33
and sending them out.
14:35
So that way I can start educating at scale,
14:37
but then also they could start selling at scale.
14:39
So then video became like an internal deal progression
14:44
when I was so used to it being fully external.
14:47
And now I'm like, okay, now I'm working on it
14:49
in a different way, not 100% outbound anymore.
14:52
Now it's, how do I progress deals asynchronously?
14:57
- Honestly, that's amazing.
14:58
I don't think we've done that internally here
15:01
where we're like progressing deals async through video.
15:04
I think we'd probably also save so much time
15:07
if everyone just used video internally
15:09
because then we wouldn't have to hop on a call.
15:11
- Yeah, I was just gonna ask you what video tool
15:14
do you use internally?
15:15
'Cause like right now we found it's easier,
15:17
like that call we just got off of Victoria,
15:19
someone's gonna make a loom to teach us something.
15:22
Instead of having everyone hop on a call
15:24
at a specific time and get everyone's calendars in order,
15:27
there's gonna record themselves on loom.
15:29
Do you guys use loom or are you guys to use something else?
15:31
- Dude, then far.
15:32
- Yeah, I was gonna say, she's literally
15:35
like you far out of the deal.
15:36
- And then a deal.
15:37
And did you sense where I got deal?
15:40
- I used it for outbound and things like that.
15:42
Right now deal, they're just,
15:44
they're looking at their options.
15:47
There have been a lot of changes when it comes to that.
15:50
But yes, I use SenseBark as an individual user
15:54
and there's a lot of SenseBark users at deal,
15:58
which is exciting because they were using loom
16:02
and now they're no longer using loom internally.
16:05
And there's a lot of people using SenseBark there.
16:07
So.
16:08
- Okay, well, if you live person is to jump on the bandwagon.
16:11
- How big did you grow the team at deal?
16:14
- So I hired a few people that one was working directly
16:18
with me and then we expanded the international team.
16:21
So I was the first and then now the team is up to,
16:26
I believe it's over 11 to 12 globally,
16:31
which was pretty exciting.
16:32
But also keeping in mind that the product,
16:37
it was becoming more and more focused on global for sure.
16:41
So even though there was a now market for it,
16:44
it is a little bit more of a international product.
16:48
- I think it's so cool, Melissa,
16:50
that you pretty much like jump started your career with video
16:56
and now you're running a sales team
16:58
over at a tech company that essentially sells video tools, right?
17:03
Or it's like a loom.
17:06
- It's way better than loom.
17:08
It's the new wave of video for sure,
17:11
which is why I was so excited about it
17:13
'cause I was originally, they came to me
17:16
as a strategic advisor about like a year and a half ago
17:21
or maybe more actually.
17:23
And so I started working with them where,
17:27
they gave me the product, I started to use it
17:29
and I was like, holy shit, like this shit rocks.
17:31
And I would kind of talk to them about where I think
17:35
they should go with the product,
17:36
what could be adapted, like things like that.
17:38
So like, remember Delilah, like all the custom thumbnails?
17:42
- Yeah, exactly.
17:43
That's how I was bringing that up because we started,
17:44
we didn't have loom, we didn't have Sensvark,
17:46
we used iMovie and our iPhones and stuff
17:49
and just edit it together and like a teleprompter up.
17:52
Exactly.
17:53
So this is just full circle.
17:56
- Yes, so it's becoming like more easier to edit
17:59
your videos in Sensvark.
18:01
It's like just, it's really exciting to see where it's going
18:05
where it's already at is cool,
18:06
but like where it's going to go is really exciting.
18:09
All the things that's stuck about video is like,
18:11
it just takes a long time.
18:13
- Right.
18:14
- And it's hard to, you can't do it at scale
18:16
and that's literally what Sensvark is fixing
18:19
is speed and scale.
18:20
- Okay, let's say I'm an SDR, I'm, you know,
18:24
four months in ramp or what have you
18:26
and I really just want to stand out from the noise.
18:28
Like, what's your process from A to Z
18:31
in terms of sending a prospect the video?
18:34
Before I started using Sensvark,
18:35
it used to be just focus on your high priority contacts
18:39
because it takes so long to make a video.
18:43
Now, like, it's part of your sequence.
18:46
So, you know, when you think about like,
18:48
you build out a sequence for an SDR team
18:50
and like step two or like step four is like, make a video.
18:55
- Yeah, yeah.
18:56
- Most of the time, those reps would get you that step
19:00
and either try to find time to make that video
19:03
or they would just pull in a generic one
19:07
or they would literally just skip the step to avoid it
19:10
or it would just literally sit there for like three days
19:12
and then they would make a video for it.
19:15
So instead, Sensvark, you just paste a link.
19:18
You take that link that you've pasted
19:20
in any person that's in that sequence.
19:22
We auto generate an auto clone your voice to say their name.
19:26
We change backgrounds.
19:28
- The whole video is personalized through that sequence.
19:31
So previously, I would say do a lot of research
19:34
and do all of these things
19:35
and start making these personalized videos
19:37
and all of these thumbnails and all that stuff.
19:39
But instead, I'm gonna tell you to be strategic
19:41
with your sequences.
19:43
So that way your sequences are highly relevant
19:47
and then the video does the personalization on its own.
19:49
So like, if you're doing trigger based outreach,
19:53
which is you identifying the reasons
19:55
why you're reaching out to that prospect.
19:57
So that could be one that's like maybe someone checking
20:01
on your website, right?
20:02
That's a different type of outbound
20:04
that you're gonna be doing.
20:06
But if you're also looking at job changes
20:08
and they have, you know, you're seeing
20:10
that they are hiring in a certain location
20:12
or you see a trigger where maybe they've been mentioned
20:16
in the news or something like that.
20:18
There's a lot of new AI tools that are doing all that for you.
20:21
So if you're able to start building out sequences
20:24
based off of multiple triggers
20:26
and you're able to say new job plus hiring
20:30
in XYZ locations or hiring internationally,
20:34
that's enough for me to start to sequence.
20:37
These 15 accounts where it's still gonna be hyper relevant
20:43
to them because of these two triggers.
20:45
And now I'm gonna input a video that's gonna just auto clone
20:49
and say their name so that way.
20:51
They know that it's specifically for them
20:54
and it's relevant to them because of the research
20:57
that we've done prior.
20:58
So I would say start to finish, start planning out
21:01
and bucketing your accounts based off of triggers
21:04
and then building out sequences around those triggers
21:08
that you're gonna auto send those sequences to
21:11
and then replacing some of those touch points
21:15
of email with a video.
21:17
- And how long do you suggest SDRs
21:20
send out a video for 30 seconds, 45?
21:22
- Oh my god, yeah, so short.
21:24
I feel like we used to be able to hold attention longer.
21:26
It used to be like 90 seconds.
21:28
I wanna keep it closer to a minute
21:30
if you can keep it under that, that's even better.
21:32
And also keeping in mind,
21:33
just like your sequences, right?
21:35
You can't give them everything in the first email.
21:37
Totally. - You grow their intelligence,
21:39
you grow their knowledge throughout the sequence.
21:42
That's the beauty of a sequence.
21:44
So it's the same thing with the video.
21:45
You might not be able to get through everything
21:47
in that first video, but in, you know,
21:50
maybe step two is a video and then step six or five
21:54
is another video adding to it.
21:57
You know, it starts adding their understanding
22:00
of what it is, your drip campaigning,
22:02
you're dripping the information to them,
22:04
but they're quickly reading or quickly watching
22:07
and learning about your product,
22:09
rather than getting an entire email that's like super long
22:12
and they're like, they're not gonna read that, you know?
22:15
- Did I hear this right?
22:16
You can like film one video and then use that
22:20
and it changes the name of the person you're speaking to.
22:23
The next time, like, does it look like my lips are saying
22:27
their names?
22:28
- I'm gonna ask that.
22:29
I was gonna say, does it sound like a bot being like Melissa?
22:32
- Yeah. - It's actually funny.
22:33
So I'm obviously super American and sometimes
22:37
there are names that are not American
22:40
that I will probably say super Americanized, right?
22:45
Because naturally, I don't know how to say certain names.
22:49
So even that, well, even the AI will even pick up on
22:53
how freaking American I am.
22:56
- Oh my God.
22:56
It will say the prospect's name, super American.
23:01
But if I am, you know, a Spanish speaker
23:05
and I have, you know, that type of accent, that nice flare
23:10
and I'm saying a Spanish name, it's gonna say it the right way.
23:13
It's gonna say it with a Spanish accent.
23:17
So it picks up on that as well.
23:19
- They're gonna make me sound like a Kardashian
23:22
or something.
23:23
- Howling, girl.
23:24
- I'm gonna say, "Sensefarks sales going way up after this."
23:29
- Yeah, right.
23:30
- Can we see a demo on this?
23:31
- Yeah. - Yeah.
23:32
- Sure.
23:33
- Wait, no, that's honestly, that's like really, really sick.
23:36
So you're building out the sales team right now.
23:39
- Yes, which is super exciting.
23:41
- So are you currently hiring AEs?
23:43
- We are starting to look, which is great.
23:46
- You heard it here?
23:47
- It's really exciting for sure.
23:49
I've been talking to literally anyone and everyone.
23:51
Like even if it's just one person,
23:53
that's like, "I want one user just for me."
23:55
Like, sure, like, let's shit chat.
23:57
Because I want to know what like their experiences,
23:59
what they're thinking about it to.
24:01
Made a lot of changes, made a lot of adjustments.
24:03
We have new pricing, new pilot information,
24:06
new educational resources.
24:08
We're doing a lot because just like with Lavender,
24:12
right with email, people needed to learn
24:16
how to write better emails.
24:17
It's coaching them on those better emails.
24:20
And then now when I think of email,
24:22
I think of Lavender because I get better with Lavender.
24:26
So I want that same mindset with SenseBark.
24:29
I want people to know that they get better at video
24:31
with SenseBark.
24:33
So how do we adjust the sales?
24:35
How do we adjust our marketing?
24:36
How do we adjust with what is SenseBark?
24:38
So that way reps go.
24:40
I get better with this.
24:41
- I love that.
24:42
- That's what we're building out.
24:43
It's really exciting.
24:45
And it's gonna be cool to start really hiring people
24:48
and then ramping them up.
24:49
The first thing I did was I bought Kevin Dorsey's sales.
24:54
- Love him.
24:55
- Shout out KD.
24:56
- I know.
24:57
I forgot what the course it is.
24:59
- Yeah, KD, if you're watching this,
25:00
we'd love to have you come on, but.
25:02
(laughing)
25:03
Talk.
25:04
- What are you keeping them for a live person once, right?
25:08
- Yeah, a long time ago.
25:09
- Yeah.
25:10
- Melissa, one thing too that I love about SenseBark
25:13
is that your CEO's a badass female.
25:16
- Yes, I love that.
25:17
- I know.
25:18
- I know.
25:19
- I met her at a networking event a few months ago.
25:22
I think it was a POLLOWS event.
25:24
And I just went up to her.
25:25
I'm like, it is so cool that you're a female CEO
25:28
'cause we don't know many of them to be completely on it.
25:31
I was like, that's so badass.
25:32
I'm like, hopefully one day I'll have my own company,
25:34
probably not, but one can dream.
25:36
- Really thick.
25:37
- I don't know what I would make my company though.
25:39
- It will come.
25:40
It will come.
25:41
- Maybe ice coffee.
25:42
Just yeah, it will just come.
25:44
- Did you just hear her?
25:46
She goes, maybe you'll make it ice coffee.
25:48
- You drink a nice coffee and just the ideas are flowing.
25:52
- Actually, you know what's really disgusting
25:53
about this coffee?
25:55
- It's barely anything in here.
25:56
(laughing)
25:57
- What's your coffee order?
25:59
- Oh, it is, it's always ice coffee
26:01
even when it's cold outside.
26:03
- It's black.
26:03
- Get off.
26:04
- It's not, but there's no, I don't put any,
26:07
just she's, there's no sweetener, isn't it?
26:10
I just do a little bit of almond milk.
26:12
It's like the slightest step up from--
26:15
- Black ice coffee.
26:16
- Melissa, I'm actually starting to become gluten free
26:21
and I know that you're gluten free,
26:22
so we definitely need to chat because,
26:25
I think I'm gonna say myself out.
26:28
- Yeah, okay.
26:29
(laughing)
26:31
This coffee that I got was an ice coffee,
26:37
one pump caramel and a splash of almond milk.
26:40
- That's good.
26:43
- Yeah, it was really good.
26:44
Delilah, what's yours?
26:45
- About three heaping tablespoons of brown sugar oatmeal
26:50
in my, in my double shot espresso each morning.
26:55
- Honestly, your coffee's pretty fire.
26:57
- Yeah, that sounds so good.
26:58
- Melissa, yet again, we interrupted at some point.
27:01
It's so bad.
27:02
We had will on last week and I was like,
27:04
"Well, just saying you know, we're like really ADD."
27:06
And he's like, "No, it's okay, me too."
27:08
I'm really, it was worse for him though
27:09
because he was like 9 a.m.
27:11
- You at least got a chapter lunch.
27:12
- But yeah, so I think it's really bad ass.
27:14
You have a female seat.
27:15
Do you report directly to her?
27:17
- Yes, I do, I do, which was really exciting.
27:21
'Cause I agree.
27:22
When I, the first time I met her in person,
27:24
I was like immediately obsessed with her
27:27
because like, yes, female founder.
27:29
Also, it's like 2% of female founders
27:32
actually get funded by VCs.
27:35
It is 2% - 2%
27:36
- Wow.
27:37
- Yes.
27:38
- Yes.
27:39
Yeah, it's a challenge for women to get funded.
27:42
What, it's a whole different set of challenges.
27:45
It's already hard to get funded in general.
27:47
And then to be a female trying to get funded,
27:50
like VCs don't typically fund women.
27:53
- Wait, and my mind was blown right now.
27:55
I didn't know that.
27:56
- So Lila, let's start a company
27:58
just so challenge accepted
27:59
so that we can get some funding for whatever it is
28:02
that we wanna start.
28:03
- What do you think of that?
28:05
Challenge accepted.
28:06
- Yeah, we'll talk.
28:07
I don't know, I keep saying it.
28:10
I just think it's so awesome, Melissa,
28:12
that you have made this video prospecting
28:16
into your whole career.
28:17
And don't you have a side business too?
28:19
- Yeah, a few things going, which is exciting.
28:22
Don't know why I did that to myself, but I did.
28:25
- And you just got married.
28:27
- You're a thriving girl.
28:29
- Congratulations, by the way.
28:30
How was the wedding?
28:32
- It was really good.
28:33
I raged.
28:34
It was really fun.
28:35
It worked out really well.
28:36
I was excited about it.
28:37
I planned the whole thing myself.
28:38
I was quite proud of it.
28:40
If anything, my Nona accidentally got way too drunk
28:44
because she didn't know the espresso
28:46
that I sent out were espresso martinis.
28:51
So now she makes them, she loves them.
28:54
And if that's any indication of how the wedding went,
28:57
that's how it went.
28:58
So.
28:59
- We all know how she likes her coffee now.
29:01
- I'm sure Nona had a fabulous time.
29:04
So you do all these things.
29:05
I remember you were super, super organized
29:07
and you have a routine.
29:09
Maybe talk to us a little bit about
29:10
what your routine looks like today.
29:12
How do you have time for yourself
29:15
with all these different things that you got going on?
29:17
- Honestly, my routine has definitely evolved
29:19
mostly because I torn both of my meniscuses
29:23
like a year ago, which is totally,
29:26
yeah, I don't know how.
29:27
- Totally.
29:28
- I know.
29:30
So sad.
29:31
- I'm like, I need your active, but I didn't know
29:33
you were in. - Yeah, I know that.
29:34
I messed it up.
29:35
I couldn't even wear heels on my wedding
29:37
because I haven't worn heels in over a year, which is--
29:40
- I mean, they're pretty tall.
29:40
You don't need them.
29:41
- Yeah, it worked out for my husband
29:43
because if I wore heels on our wedding day,
29:45
it would be kind of close to the same height.
29:47
But.
29:48
(laughs)
29:49
Yeah, so I don't know.
29:50
I tore my meniscuses.
29:51
So I haven't been doing my,
29:53
I used to do spin in the mornings and I'm not so much.
29:56
I've actually kind of flipped in.
29:57
I've been doing like my regular mornings
29:59
of like, I do my kitchen clean, I clean up my stuff.
30:02
Like, I listen to my podcasts,
30:04
I do what it is that I want to do.
30:06
And then from like eight to nine is when I do
30:09
a lot of my like extra curricular stuff.
30:11
So anything that I have going on when it comes to like,
30:15
you know, different content or like,
30:17
if I'm working on a course or a community
30:20
or if there's an event,
30:21
I try to get that stuff done then.
30:23
And then I've been working out after work,
30:26
which is sometimes hard to do.
30:28
'Cause sometimes it's hard to like stop working.
30:31
You know what I mean?
30:32
Like, it's hard to be like,
30:33
I got to like stop and like, like leave and like do anything else,
30:37
you know?
30:38
- Or if you're just like drained at the end of the day
30:40
and then you don't have energy for the workout,
30:42
that's my problem.
30:44
- So I was so good with her morning routines.
30:46
Like every single day has a strict morning routine
30:50
of she gets up, she goes for her walk,
30:52
she goes on the treadmill, she goes to plot like,
30:54
all before like 8 a.m. and she'll like FaceTime me.
30:56
I'll be like still in bed like opening up my eyes.
30:59
I'm like, how the fuck did you go for her walk?
31:02
- I'm like the human version of a golden retriever, I feel like.
31:05
- Yes, you are.
31:06
(laughs)
31:07
- But yeah, it was so important, like work life,
31:09
balance to just clear your head.
31:12
I was talking to an SDR about this yesterday.
31:15
To me, that morning routine and that morning workout
31:17
is just as important as like drinking coffee
31:20
and like someone having caffeine in the morning
31:22
before they start doing it.
31:24
- Okay, Melissa, we like to get into,
31:26
we always say we get into fun rapid questions
31:28
and then we tell the guests that they're not that like rapid.
31:31
They're fun.
31:32
- They're fun.
31:33
- They're fun.
31:34
- The first one I wanna start with is
31:36
what's the last photo that you took on your phone?
31:39
- That I took of me or that I just took it in the general.
31:42
- The last photo on your phone.
31:44
- Oh my god, you're gonna die.
31:45
It's a screenshot of kitchens.
31:50
- What is that?
31:50
(laughs)
31:52
- Are you reading your kitchen?
31:53
You know what you're moving?
31:55
- Yeah.
31:56
- Did you already move?
31:57
- No, yeah, I closed tomorrow.
31:59
I just like this back splash.
32:01
So I took a scrape,
32:03
let me see if that will come through.
32:04
It's hard to see.
32:05
- You just heard my youth,
32:08
your luck reset from here.
32:10
- And it's hard to see there, whatever.
32:12
Anyway, I just, that.
32:13
- Where are you moving to?
32:14
- I am moving still in Tampa,
32:17
but a little bit more north of Tampa.
32:19
So about like 25 minutes from downtown,
32:22
which I mean, I guess now I am 25 minutes from downtown,
32:25
but I'm moving closer to my parents
32:27
and my husband's parents.
32:29
- Nice.
32:30
- We'll be like literally 10 minutes away from them,
32:35
which is nice and I'm very excited.
32:37
I can't believe I've been in the same room.
32:42
Like you guys know this room.
32:43
Like I'm gonna miss it.
32:44
- Yeah, I'm gonna miss it.
32:46
- Yeah, it's coming to an end.
32:48
It's all cleaned up.
32:49
I have to take down my painting and stuff,
32:51
but yeah, we closed tomorrow
32:53
and then we move on the 4th of July.
32:55
So.
32:56
Not gonna lie, like when you popped up on here
32:58
and I saw your painting the background,
33:00
it felt a bit nostalgic.
33:02
I was like, I remember that one.
33:04
Oh, congratulations, that's awesome.
33:05
Are you gonna part in?
33:07
I thought you were about to just ask her,
33:08
are you gonna have a kid?
33:09
- I'll ask you that offline, we'll tell you.
33:13
- Yeah.
33:14
- Okay, if you could make a law
33:16
that everybody had to follow, what would it be?
33:19
- A law that everyone had to follow.
33:22
Probably be a driving law.
33:24
Like people in a stop being so slow in the left lane.
33:28
- I think that one.
33:28
- I know that literally is a law,
33:30
but if you won't listen to it,
33:31
I'm just moving.
33:33
- I go, that's a good one, as if I had no idea that was a law.
33:36
- Actually, in Portugal,
33:38
me and my friend were just in Portugal
33:39
and we're driving in the left lane
33:41
and we're going like more than the speed limit
33:44
and everyone there flashes their brights behind you
33:48
and we're like, they'll literally come up right behind you
33:51
and like tailgate you
33:53
and they'll flash lights if you're not going like
33:55
30 above the speed limit
33:57
or like if you're not racing down like crazy
33:59
and we're like, what the,
34:00
like it was actually petrifying.
34:02
- That's like that road in Germany,
34:04
what's it called where there's no speed limit?
34:06
- I don't know.
34:07
Comment below if you know what I'm trying to.
34:08
- So the left lane is a passing lane,
34:12
just so you guys know.
34:13
So if you're just like laudie dying in the left lane,
34:16
like you're not supposed to be laudie dying in the left lane.
34:19
So like you're only in the left lane
34:20
if you are literally going past someone else
34:24
and then you're getting over.
34:25
But the people that just drive 60 miles per hour
34:28
in the left lane when people are supposed to be passing,
34:31
like that's where people get road rage
34:33
and people get angry and all that stuff.
34:34
- Yeah, road rage?
34:36
- No, no, I don't.
34:37
It's just causing more problems.
34:39
And then nobody's moving sort of thing.
34:42
Like everyone's going the same pace
34:43
and like no one's getting past,
34:45
it just causes issues.
34:46
So we're in a lot of put in place.
34:48
- I actually once remember I was like driving six.
34:53
I'm going to get canceled.
34:54
I was driving 60 in the express lane.
34:57
Like have you ever driven in South Florida
34:58
and you know the express lane that like you take
35:00
from Boca to Miami.
35:02
You went 60 in that lane.
35:03
- It was so bad.
35:04
It was my friend, Nikolai was in the car
35:06
and he's like, he's like speed it up.
35:08
Oh my God, I'm scared.
35:09
(laughing)
35:11
- Oh my God, okay wait.
35:12
The German street is called the Otto von
35:14
and there's no speed limit.
35:16
I worked with him more of like the freeway in California.
35:19
- That's like a shit show.
35:20
And I just think of the scene in Clueless
35:22
of when she's like her boyfriend's yelling at her
35:24
and she's trying to drive.
35:26
I just pull over on the phone and start moving out.
35:28
(laughing)
35:30
And then Cher sitting in the back like, I'm Cher.
35:34
Okay.
35:35
(laughing)
35:38
- What's your favorite quote or mantra to live by?
35:40
I feel like this is such a you question.
35:42
- I do have one up there that I got
35:45
from when I graduated from high school
35:48
and then I hold on to it.
35:49
And it's just about like manifesting your life.
35:52
But one that I really like from Justin's Pelotonum,
35:55
so annoying is I do anything the way I do everything.
36:00
So it's like anything that you do,
36:02
like you should be doing it with like everything that you have.
36:06
Like any or I think that's what it is.
36:08
- Like putting all your effort in essentially.
36:10
- Yes, so like whatever it is that you do,
36:12
like put your effort into it, like don't have to ask it.
36:14
Like get it.
36:15
- Oh, I love that.
36:17
- Yes.
36:17
- That's from an instructor or?
36:20
- Yeah, I love instructors.
36:22
I literally, the Peloton people just make me so happy.
36:26
- I love that.
36:27
- So happy.
36:28
There was one time when this was before I got my bike
36:31
because I got a regular bike and then I got the Peloton app
36:35
to see if I really used it a lot.
36:37
Doilie, you might remember this,
36:38
but there was this really rough day.
36:40
This was before Victoria moved up into manager,
36:43
but we had another manager at the time who lived overseas.
36:48
And he was really mean to me that day.
36:50
And that morning I like literally fell over my stationary bike
36:55
that fell on top of me and I have all these craps on my legs.
36:58
Like I was all messed up and so like you were like,
37:01
you literally fell off of your bike today
37:04
and you got yelled at and you still got up.
37:06
And I was like, yeah, you're right.
37:07
- I'm yelling at you.
37:09
- I'm yelling at you.
37:10
- Oh yeah, I don't remember that,
37:11
but I'm so glad I said that.
37:13
- I do, I remember.
37:14
- Oh my God.
37:16
- That's so funny, so you're just talking about
37:19
who she'll not be named.
37:21
Good times with that one.
37:22
What's something people often get wrong about you?
37:25
Like what's a common misconception you would say?
37:28
- I love this question.
37:29
- It's tough.
37:30
- If you ever read Reddit,
37:32
- Are you on Reddit?
37:33
- You want?
37:34
- It's pretty brutal.
37:35
- Oh, are you on the link?
37:36
- Wait, are you on LinkedIn Lunatic?
37:38
- If you ever want a good laugh, like truthfully,
37:41
like I've gone through and I've literally really have laughed.
37:45
Truthfully, I really have because like you have to laugh
37:47
with those things.
37:48
Also, back when I was a news reporter,
37:50
I used to get jail mail and people used to tell me
37:53
how ugly I was all the time.
37:54
So I'm like, nothing can take me to out of it.
37:57
So like-- - I didn't know that.
37:58
- Yeah, you're thriving.
38:00
The haters are hating.
38:01
- Yeah.
38:02
- Also, if you made it on Reddit, you made it.
38:05
- Oh wow.
38:06
- Like I'm like kind of jealous.
38:07
I feel like if we're killing it, we're on Reddit.
38:10
- I hope people are crawling us on Reddit right now
38:12
'cause of our podcast.
38:13
- So cool.
38:14
- So sweet.
38:15
- Holy me.
38:16
- People are wild, but I think a lot of people
38:20
think that I'm like a drill sergeant, I think sort of thing.
38:23
Like that sort of vibe.
38:25
Like if I'm just like--
38:26
- Like strict.
38:26
- Yeah, like super robotic.
38:29
I don't know, something like that.
38:31
But I'm pretty, I think I'm pretty easy going.
38:33
I'm pretty like flowy, I think.
38:36
I mean, I do a lot of yoga, like I'm pretty chill.
38:38
- Wait, that's slow, interesting.
38:40
I don't get that at all.
38:41
- Yeah, I would.
38:42
- I would never have done that.
38:43
- I was just going to say, I do not see you as drill sergeant
38:45
at all.
38:46
Like if anything, you'd be like Kelly Cadet,
38:48
who's the girl in that movie?
38:50
- Oh my god, Kelly.
38:51
- Kelly Cadet.
38:52
- Cadet Kelly.
38:53
- Is that a man of fines?
38:55
- No, Hilary Duff, don't try.
38:56
- Hilary Duff, I buy.
38:58
(laughs)
38:59
But that's so funny.
39:00
- I kind of see as the exact opposite.
39:02
Like someone very like happy butterflies.
39:05
- Reals.
39:06
- Reals.
39:06
- Reals, spirit, but like people don't like people
39:08
who are happy, so.
39:09
- Yeah, I think that's it, but if you ever want to laugh,
39:12
it is you will fucking laugh.
39:14
- Well, I think we should.
39:15
- It's brutal.
39:16
- Wait, is it on LinkedIn lunatics that you looked at?
39:19
- Yeah.
39:20
- Yeah.
39:21
My sister went down a whole spiraling rabbit home.
39:24
Like, I'm like Stephanie.
39:25
- Oh yeah, you can't.
39:26
- Stop looking at it.
39:27
Like who the fuck cares?
39:28
You don't know these people.
39:29
Like your organization all the time.
39:31
This is a question we like to end with.
39:33
What's the best piece of advice you've ever received?
39:36
- To bet on yourself.
39:38
- Ooh, I've never been to that.
39:39
- I've never been to that.
39:40
- I've never been to that.
39:41
- I've never been to that.
39:42
- I've never been to that.
39:43
- I've never been to that.
39:44
- Ooh, I've never been to that.
39:45
- I've never been to that.
39:46
- I've never been to that.
39:47
- I've never been to that.
39:48
- I've never been to that.
39:49
- I've never been to that.
39:50
- I've never been to that.
39:51
- I've never been to that.
39:52
- I've never been to that.
39:53
- I've never been to that.
39:54
- I've never been to that.
39:55
- I've never been to that.
39:56
- I've never been to that.
39:57
- I've never been to that.
39:58
- I've never been to that.
39:59
- I've never been to that.
40:14
- I've never been to that.
40:15
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40:16
- I've never been to that.
40:17
- I've never been to that.
40:18
- I've never been to that.
40:19
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40:20
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40:21
- I've never been to that.
40:22
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40:23
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40:24
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40:25
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40:26
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40:27
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40:28
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40:29
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40:30
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40:31
- I've never been to that.
40:32
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40:33
- I've never been to that.
40:34
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40:35
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40:36
- I've never been to that.
40:37
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40:38
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40:39
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40:40
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40:41
- I've never been to that.
40:42
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40:43
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40:44
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40:45
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40:46
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40:47
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40:48
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40:49
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40:50
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40:51
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40:52
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40:53
- I've never been to that.
40:54
- I've never been to that.
40:55
- I've never been to that.
40:56
- I've never been to that.
40:57
- I've never been to that.
40:58
- I've never been to that.
40:59
- I've never been to that.
41:00
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41:01
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41:02
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41:03
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41:04
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41:05
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41:06
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41:07
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41:08
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41:09
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41:10
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41:11
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41:12
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41:13
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41:14
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41:15
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41:16
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41:17
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41:18
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41:19
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41:20
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41:21
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41:22
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41:23
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41:24
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41:25
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41:26
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41:27
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41:28
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41:29
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41:30
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41:31
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41:32
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41:33
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41:34
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41:35
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41:36
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41:37
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41:38
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41:39
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41:40
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41:41
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41:42
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41:43
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41:44
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41:45
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41:46
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41:47
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41:48
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41:49
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41:50
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41:51
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41:52
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41:53
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41:54
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41:55
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41:56
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41:57
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41:58
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41:59
- I've never been to that.
42:00
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42:01
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42:02
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42:03
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42:04
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42:05
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42:06
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42:07
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42:08
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42:09
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42:10
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42:11
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42:12
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42:13
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42:14
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42:15
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42:16
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42:17
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42:18
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42:19
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42:20
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42:21
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42:22
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42:23
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42:24
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42:25
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42:26
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42:27
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42:28
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42:29
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42:30
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42:31
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42:32
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42:33
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42:34
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42:35
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42:36
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42:37
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42:38
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42:39
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42:41
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42:42
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42:43
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42:44
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42:45
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42:46
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42:47
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42:48
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42:49
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42:50
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42:51
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42:52
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42:53
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42:54
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42:55
- I've never been to that.
42:56
- I've never been to that.
42:57
- I've never been to that.